The Importance Of Good Photography When Getting Your Property Rented When it comes to getting your property rented, Affinity Property knows what works (and what doesn’t) for the modern customer. In our experience, one of the most important things that you can do for your property is have professional photographs taken. Why? 1. Today’s customer is extremely visual Each prospective renter is spending hours sifting through photos of hundreds of properties on multiple websites. There are specific things they are looking for namely whether or not your property is aesthetically pleasing to them, whether they could see themselves living there and how close your property is to schools, shops, public transport, parks and other amenities. 2. Your property will be rented much faster Studies show that 97% of customers are looking for their rental property exclusively online and when they find something they like, they will take action exceptionally fast.