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The Importance Of Good Photography When Getting Your Property Rented

Jodie O'Brien

Jodie O'Brien

Property Manager


When it comes to getting your property rented, Affinity Property knows what works for the modern customer.  In our experience, one of the most important things that you can do for your property is have professional photos taken. 


Today’s customer is extremely visual

Each prospective renter is spending hours sifting through photos of hundreds of properties on multiple websites. 

There are specific things they are looking for. Namely whether or not your property is aesthetically pleasing to them, whether they could see themselves living there and how close your property is to schools, shops, public transport, parks, and other amenities.

Bad photos scare away good tenants. 

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Your property will be rented much faster

Studies show that 97% of customers are looking for their rental property exclusively online. When they find something they like, they will take action exceptionally fast. 

On average, rental listings with professional photographs have the best chance of being leased in their first week and on average are on lease 70% faster.

When the customer can see lots of details on a property online including great pictures, floorplans, aerial shots and application forms online they are much more likely to go ahead with an application.

Professional photographers know how to make your property look appealing

We know it may seem like re-using old photos that you took on your iPhone is resourceful, but these are very ineffective and will make your property suffer.  Amateur photographs can make rooms look smaller, darker and dingy – all of which is not going to attract a good tenant.

Professional photographers know:

  • The proper angles to use to make a room look bigger
  • The correct spot to take a photo from to improve lighting in the photo
  • The best way to highlight any styling within the property
  • Which photos to avoid selecting

Plus, they will generally have a high quality camera which will have a higher pixel count. To see effective examples of properties that Affinity Property used professional photos CLICK HERE.

Better photos means better tenants

The better your photos are; the higher calibre of applicants you will receive. This should result in a drama free tenancy.

Even though there is a cost attached to getting professional photos (often less than $200), the cost will be far less than having your property empty for weeks on end because no-one is applying for tenancy.  Affinity Property has a close working relationship with multiple professional photographers and we would be more than happy to have professional photos completed on your behalf upon the listing of your property with us.