Unlock your true potential with a career at Affinity Property

Great marketing only happens when you have great marketers. If you are a passionate, results-driven Marketer – this is where you come in. 

We are looking for a talented, energetic person who wants to work in an industry leading, dynamic real estate marketing role.  With access to unparalleled systems, training and digital marketing tools, this may be your dream job.

Our ideal fit will have (or be studying towards) a relevant degree in Marketing / Business / Communications. We are looking for an exemplary team player who relishes in collaboration but can also work autonomously.

As an integral member of our close knit team, you’ll have responsibility for delivering marketing campaigns that drive business growth and utilise our extensive real estate systems and software to educate, support and grow business with our clients.  You will ideally have prior experience with website content management systems as well as customer relationship tools, such as WordPress and Active Campaign.

If you have a passion for marketing and want to manage multiple initiatives, driving lead generation and increasing customer engagement, this could be the perfect role for you.  We are looking for a long term employee who wants to grow and develop professionally and be part of a great team environment.

The position will initially be part-time, with a view to full-time on completion of your traineeship.  You will be required to work from our Kallangur Office.

Working closely with our team, you will:

• Create and execute marketing initiatives – including property launch and promotion activities, digital marketing and lead nurture campaigns – to drive new business, increase retention & engagement for target client segments.
• Develop and project manage marketing campaigns from end-to-end ensuring deadlines are met and objectives are achieved. This will include:
  • New campaign builds
  • Manage all aspects of campaign delivery (inc. media, creative development, production
  • Continually test and learn by utilising A/B testing to trial new ideas for effectiveness.
  • Assess and report on campaign results, implementing improvements where necessary
  • Audience & competitor research
  • Copywriting ads
  • Ongoing campaign optimisation
  • Liaising with our SEO/Content/Web Creative Agency
• Work closely with all staff within the business to align marketing with their objectives – enabling them with Go To Market collateral, appropriate tools, materials and presentations
• Administer CRM system ensuring client data is captured, segmented and automation sequences are correctly triggered within Active Campaign
• Produce and coordinate engaging and impactful copy, images, blogs and video content for all our current and potential social media: Instagram, Facebook, LinkedIn, YouTube, Twitter, Pinterest, Google My Business.
• Coordinate content for our website and email marketing.
• Paid Search, Social Media Marketing & marketing automation
• Assist in the development, implementation and optimisation of digital marketing campaigns across search, display, real estate portals & YouTube
• Reporting on SEO/SEM, website traffic and marketing campaign performance
• Oversee the design and production of new marketing collateral including print brochures, signage, DL cards, letterbox drops and other material
• Liaison with media, advertising agencies, creative agencies, stylists and external suppliers – consultants, designers & printers
• Support and coordinate the establishment of brand/ campaigns for target suburbs and service offerings
• Maintain register of all media + proactively monitor/ optimise campaigns once they are in market
• Prepare sales and marketing reports for Sales Team meetings
• Support Sales & Property Management Teams with:
  • Signboard bookings and installation
  • Coordinate photography, brochures, and floorplans
  • Produce pre-listing kits and listing presentations
  • Organise Just Listed / Just Sold letterbox drops
  • Attend fortnightly sales meetings
  • Ad-hoc marketing/administrative duties as required

• A bachelor’s degree in marketing, business or communication (or be in the process of completing)
• Open Drivers Licence – with no limitations on your driving
• Local area knowledge is an advantage
• Excellent computer skills. Knowledge of Outlook, Word, Excel, Powerpoint
• Experience using Adobe Creative Suite (ie Illustrator, InDesign and Photoshop)
• Strong digital marketing ability and exposure/experience with WordPress, ActiveCampaign, SMS marketing, Direct Marketing

To be successful in this role, you will have demonstrated ability to:

• Effectively drive results and work to organisational deadlines and KPI’s
• Self-manage and prioritise your workload
• Work across multiple projects and deadlines with your excellent time management skills
• Ensure consistency across all marketing and brand outputs with a keen eye for detail

You will have the following skills and attributes:

• Creative writing skills for direct marketing and social media
• Highly organised and methodical
• Excellent personal presentation
• Approachable nature with exceptional people and customer service skills
• Observant and inquisitive
• Strong communication skills, including

• • Exceptional verbal communication skills
  • Advanced written communications skills with ability to copy write on-brand emails and social posts
  • Skill and experience in preparing and proof reading documents, including exceptional spelling and grammar, with a high level of attention to detail
  • Strong interpersonal skills to liaise and work with multiple internal and external stakeholders

• Common sense attitude
• Trustworthy and honest
• Data & analytical skills
• Non-discriminatory
• Don’t mind working alone and autonomously

• Ongoing professional development (both in-house and external)
• Individual and team rewards and commission
• Fantastic client-centric work ethic, where going the extra-mile is the norm
• A strong (and fun) team culture, family-friendly office with good work-spaces
• Ability to work remotely as needed
• Focus on work-life balance
• Work with a wide range of client segments
• Become an expert with the best systems and IT in the real estate industry

Salary negotiable depending on experience.

• Include an introduction video outlining your relevant experience and tell us why you are perfect for the role!