Off Market Properties: How to Buy & Sell Off Market

Why Would You Choose to Buy or Sell Off Market Properties?

A quick, off market sale seems like a dream for many vendors because it means less stress, and less money spent on marketing. But what can you do to make this dream a reality? 

One of the main attractions is that you do not pay any marketing fees.

Off-market sales are also far more private. The general public is kept in the dark, with fewer potential buyers traipsing through the property for inspections.

Off market properties have quickly become a powerful tool for savvy agents. Experienced, confident agents like the Affinity Property Sales Team know they can deliver for their clients, whether the property is sold off-market or by another method.

Why Do Buyers & Vendors Love Off Market Sales?

For buyers, purchasing an off market property can be less stressful and more convenient. This is especially true for those who don’t want to go to multiple viewings and auctions. They also mean less competition from other potential buyers.

Affinity Property works with over 400 Buyers Agents nationally and we regularly sell properties off-market. Buyers who are purchasing from interstate will often use a Buyers Agent to find them a suitable property. Tapping into this national network of buyers agents means a vendor can often have their home under contract in less than 48 hours with $0 marketing cost.

The Downside of Selling Off Market

Even with the lack of marketing costs, staying off market is not always preferable. A lack of competition means a vendor may not get the best price for their property. It is sometimes best to get your home in front of as many eyeballs as possible to create more opportunities, build competition and get a higher price. There is a proven method and approach for selling your home at the best price. The Affinity Sales Team regularly achieves record sale prices in the suburbs and apartment complexes where we sell properties. This is no fluke – we know our sales methodology and our expert sales consultants help clients sell for higher prices.

It's Important to Know the Market Value of Your Home

Before you commit to selling your home off-market, you should get a detailed market appraisal from a local real estate expert.

Buying or Selling ‘Undercover’

Did you know that at any given time there are many great off-market properties available for sale that sell before they’re advertised on the open market? Some real estate experts suggest the number of off-market sales is as high as 40% of total real estate sales activity.

Known as the ‘undercover sale’, this type of listing is becoming an increasingly popular choice by many sellers for a variety of reasons. The steps involved are very similar to selling your home privately without using an agent. The key benefit for you when you sell off-market through Affinity Property is you don’t have to do all the work and incur the expenses of a normal private vendor sale.

So if you’re a buyer who doesn’t have your details listed with an agent, you may never have the opportunity to know about an off market property that’s got everything you’re looking for. 

Why Do People Sell ‘Undercover’?

Some people prefer total privacy when it comes to selling their home, and this happens for a variety of reasons.

Sometimes the timing to shout out to the world that they’re selling isn’t quite right. Examples include a personal family situation such as separation, bankruptcy, business insolvency, and issues with neighbours.

Or perhaps they simply want to test the waters and only want to sell if their agent has the right qualified buyer that is prepared to pay their asking price.

If you can relate to a scenario like this, it’s good to know that it is possible to sell ‘undercover’ to avoid scrutiny from others and keep things private.

How Does It Work?

Many agents secure successful sales for clients using the ‘undercover sale’ option. By cross matching the seller’s property with their buyer database, agents actively look for as many good matches as they can find. They then contact those buyers to let them know about the property they have listed silently.

It can also work the other way around. Buyers approach the agent with their specific needs and the agent then assesses all listed (undercover and advertised) properties to find a suitable match. Either way, it’s a process of cross-matching and connecting.

So whether you’re looking to buy or sell, contact a skilled experienced property manager to learn more about buying or selling a property undercover.

If you’re selling, no one needs to know about it until it’s sold. And if you’re buying, list your details with us as your ideal new home may just be hiding in the wings.

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